Luke Isitt—Product Designer

LUKE ISITT

PRODUCT DESIGNER

Below you'll find select works from my 7 years of experience, with a focus on Healthcare, where I've spent the last 4 years of my career.

selected case studies.

In-House EMR

End-to-end design for the clinician-facing Electornic Medical Record (EMR) system. Strategized and launched a platform that enabled clinicians to treat patients at scale within a regulated environment.

Launched new EMR internally

~16,900 clinicial workflow hours saved annually

3 clinician workflows automated

23ANDME

In-House EMR

Cart & Checkout Redesign

Redesign of the cart and checkout experience. Negotiated a rebuild in order to implement an existing design system, opening up potential for experimental features.

Launched new cart & checkout experience

30% cart conversion rate

+30% efficiency for product build velocity

23ANDME

Cart & Checkout Redesign

Cart & Checkout Overhaul

Redesign of the cart and checkout experience. Proposed better service and price transparency and implemented over-the-counter medications as optional add-ons.

+$500K incremental revenue

+4% new patient conversion

LEMONAID HEALTH

Cart & Checkout Overhaul

Account Hub

End-to-end design for the logged-in patient experience. Implemented a dynamic, priority-based dashboard to help patients find their health information more efficiently.

Launched new patient experience

+20% conversion for Erectile Dysfunction service

LEMONAID HEALTH

Account Hub

about me.

I'm driven by the challenge of untangling complex systems and delivering peaceful solutions that serve real communities.

I'm dedicated to crafting products that help people. My solutions are not for "users"—they are for our families, friends, neighbors, and the generations to come.

I accomplish this through human-centered design practices, fostering team-wide collaboration, and empathetic negotiation between the people who use the products and the businesses that create them.

Learn more about me